Marketing Strategy for Businesses That Have Outgrown More Tactics
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Marketing Strategy for Businesses That Have Outgrown More Tactics written
by John Jantsch read more at Duct Tape Marketing
Marketing Strategy for Small B...
Wednesday, July 25, 2018
Company Culture through Prof Sutton's Lens
Professor Bob Sutton is one of the most colorful business researchers on the Stanford campus, a Professor of Management Science at the Stanford Engineering School with more than 30 years of organizational research under his belt.
These snippets from an interview with Melody Stone on Stride provide a toolbox full of insights from his work with companies such as McKinsey, Netflix, McDonald's, JetBlue and more:
+ Find out what the cultural norms at McKinsey are all about
+ What drove IBM's most famous change in the company's history
+ What are the underlying cultural differences between JetBlue and United
...and more...
What 30 years of Stanford research tells us about company culture
https://www.stride.com/blog/what-30-years-of-stanford-research-tells-us-about-company-culture
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