Why Marketing Agencies Must Shift From Deliverables to Strategy
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Why Marketing Agencies Must Shift From Deliverables to Strategy written by John
Jantsch read more at Duct Tape Marketing
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Showing posts with label change management. Show all posts
Showing posts with label change management. Show all posts
Wednesday, July 25, 2018
Company Culture through Prof Sutton's Lens
Professor Bob Sutton is one of the most colorful business researchers on the Stanford campus, a Professor of Management Science at the Stanford Engineering School with more than 30 years of organizational research under his belt.
These snippets from an interview with Melody Stone on Stride provide a toolbox full of insights from his work with companies such as McKinsey, Netflix, McDonald's, JetBlue and more:
+ Find out what the cultural norms at McKinsey are all about
+ What drove IBM's most famous change in the company's history
+ What are the underlying cultural differences between JetBlue and United
...and more...
What 30 years of Stanford research tells us about company culture
https://www.stride.com/blog/what-30-years-of-stanford-research-tells-us-about-company-culture
Thursday, March 25, 2010
Rainmaking...Changemaking...Some Key Tips for Effecting Change and Driving Innovation
Here are six great pointers on driving change, adapted from HBR's Management Tip of the Day (March 25 2010):
+ Connect people who have common interests but don't know each other.
...use Linkedin, Facebook
...make a successful connection and you strengthen your own!
+ Create innovative new business models by bringing together people and resources in new ways.
...almost everything ever created was derived from something that existed before
...try to look at things in new ways!
+ Keep driving forward with your ideas (granted that you believe in them!) until you find success.
...don't necessarily stick to the same idea
...be flexible
...remember that failure begets success!
+ In the networked age, ideas frequently are more powerful than credentials
...don't give up on someone just because he didn't go to the right school...
+ Recruit supporters early on in the change and/or innovation process
...it's tough to go it all alone!
+ Delegate, delegate, delegate!
...empower others to effect change
...provide a safety net
+ Connect people who have common interests but don't know each other.
...use Linkedin, Facebook
...make a successful connection and you strengthen your own!
+ Create innovative new business models by bringing together people and resources in new ways.
...almost everything ever created was derived from something that existed before
...try to look at things in new ways!
+ Keep driving forward with your ideas (granted that you believe in them!) until you find success.
...don't necessarily stick to the same idea
...be flexible
...remember that failure begets success!
+ In the networked age, ideas frequently are more powerful than credentials
...don't give up on someone just because he didn't go to the right school...
+ Recruit supporters early on in the change and/or innovation process
...it's tough to go it all alone!
+ Delegate, delegate, delegate!
...empower others to effect change
...provide a safety net
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