I write A LOT of emails...and I'm always wondering what % of them get read, what % get proper follow-up, etc. There are some simple things you can do to increase the likelihood your emails get read - for example, ALWAYS use the SUBJECT LINE (it's truly unbelievable how often I receive emails from people who are supposed to be Net-savvy - yet they fire off email after email without a subject line!)
Here are some more useful tips...
AI and the Future of Marketing: Strategy, Human Value, and the CMO Role
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AI and the Future of Marketing: Strategy, Human Value, and the CMO Role
written by John Jantsch read more at Duct Tape Marketing
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